Eben Pagan Videos

3 Reasons Most “eBooks” & Info Products FAIL

Lonnie — Tue, 04 May 2010 05:24:32 +0000

If you’re interested in selling eBooks or other “Information Products” online, then here are a few tips to make sure you make the most money:

1) Choose a niche where customers have a VERY strong EMOTIONAL NEED.
Why do most eBooks and other Information Products fail – and leave the author with nothing to show for their effort but wasted time?

Because they selected their niche or their topic based on what they themselves were INTERESTED in rather than what people were LOOKING FOR.

If you want to make money with your eBook or other Information Product, then you must choose a niche that is loaded with buyers who are EMOTIONAL about their need.

Not “interested.”
.
..
…

EMOTIONAL.
If they’re not feeling a strong emotional drive to solve a problem or get their desire, then they won’t be motivated to BUY from you.

2) NARROW your niche – don’t “widen” your niche.

Another reason why most eBooks and Information Products fail is because the author or creator wasn’t thinking like a CUSTOMER. Customers don’t like to buy things that will fix all their problems. They like to buy things that will fix their ONE BIG problem.

If you’ve got sharp back pain, and you want to buy a book about how to fix it… would you buy a book called “All About Health”…?

NO WAY!

You’d buy a book that’s SPECIFICALLY about how to fix back pain. If you want to learn how to build your own website for your business… do you go to the bookstore and buy a book called “Everything About The Internet And Computers”?

NO WAY!

You buy a book called “How To Build Your Own Website.”

Most of the time in life, it’s not wise to be “Narrow Minded.” When you’re choosing your niche or creating a product, IT IS.

3) Create a high “Perceived value” report or video – and then GIVE IT AWAY.

As the internet becomes more and more “noisy” - and customers have more and more options… and therefore more and more confusion…

…it’s important to CUT THROUGH THAT NOISE.

The best way to do it?

Create something valuable, then GIVE IT AWAY.

Yes, I said give it away.

And don’t just give away any old information. No. You’re going to want to create a report, video, teleclass, or other product – and make
it about your BEST STUFF.

Don’t save your “good stuff” for last. Give it away up front!

When your prospective customer comes to your website and gets something that’s very, VERY valuable from you for free – they will then say to themselves…

“If this is the stuff they’re giving away, then the product they’re selling must be GREAT.” That’s why you give away your BEST stuff for free up front (and make sure you ask your prospective customers to opt-in to your email
list in order to get your free product!).

Entrepreneur Held Hostage – 2 of 3

Lonnie — Tue, 04 May 2010 05:03:11 +0000

Eben Pagan – Entrepreneur Held Hostage Video series:

Entrepreneur Held Hostage – 1 of 3

Lonnie — Tue, 04 May 2010 05:01:45 +0000

Eben Pagan – Entrepreneur Held Hostage Video series:

Hiring Tips – Part 4 of 4

Lonnie — Tue, 04 May 2010 04:58:00 +0000

Eben Pagan – Hiring Tips Video Series

Hiring Tips – Part 3 of 4

Lonnie — Tue, 04 May 2010 04:55:49 +0000

Eben Pagan – Hiring Tips Video Series

Hiring Tips – Part 2 of 4

Lonnie — Tue, 04 May 2010 04:55:03 +0000

Eben Pagan – Hiring Tips Video Series

Hiring Tips – Part 1 of 4

Lonnie — Tue, 04 May 2010 04:53:40 +0000

Eben Pagan – Hiring Tips Video Series

Keys To Success 7 of 7

Lonnie — Tue, 04 May 2010 04:51:27 +0000

The Keys To Success Series:

Keys To Success 6 of 7

Lonnie — Tue, 04 May 2010 04:50:24 +0000

The Keys To Success Series:

Keys To Success 5 of 7

Lonnie — Tue, 04 May 2010 04:49:28 +0000

The Keys To Success Series: